Today, State of Philly PR occurred at the Pennsylvania Convention Center. Different public relations professionals spoke about various topics including brand reputation and corporate philanthropy.  Keynote speaker Judy Smith, who inspired ABC’s hit show Scandal, spoke about her crisis communication experience and stole the show. It sounds like I really enjoyed my day there, right? In fact, I was nowhere near the Convention Center today.

Instead, I followed throughout the day on Twitter. The hashtag #StateofPhillyPR was used to create a conversation about the event and breakout sessions. Even though I wasn’t there, I still received public relations advice from some of the most talented PR professionals in Philadelphia. Their tips were helpful and are ideas I will keep in mind for the future.  Check out my Twitter feed for my favorite quotes from the day.

Having a good hashtag is such an important part of events today. It allows people everywhere to participate in a discussion about the event while also helping to monitor who is saying what about the event and its speakers.  Based on my hashtag experience, they cannot be too long or too vague. Using part of the event title makes the hashtag unique and easy to find. Twitter handles were given in the program this morning so attendees were able to find speakers on Twitter and knew the hashtag from the start. I think that was a great way to promote live-tweeting during the event.

I am very grateful many people decided to live-tweet and use the designated hashtag. I learned a lot today and am glad I could follow along. Hopefully next year, I will be able to attend.

Great job to PPRA, PRSA Philly and Philly BPRS, who hosted the event today.

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2 thoughts on “#StateofPhillyPR

  1. Blair Kahora Cardinal September 25, 2012 at 5:26 pm Reply

    Hi Alex,

    What a fabulous post! Thanks so much for following our State of the Industry hashtag this morning. As you noted, our breakout panelists were brilliant, and Judy Smith was absolutely inspiring. I hope to meet you at an upcoming PRSA event. Stay tuned to our website as we have a Mentor Mixer coming up in November that might be helpful for you to make connections with some mid- and senior-level pros in Philly.


    Blair Kahora Cardinal
    President, PRSA Philadelphia

  2. alexcrispino September 26, 2012 at 3:54 pm Reply

    Thank you for reading and commenting! I really enjoyed following along throughout the day and think you had a great variety of speakers. I hope to attend your event in November and look forward to seeing you there! Thanks again.

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