I confess more things on this blog that I do anywhere else. In the spirit of honesty, here’s another confession: I am a Pinterest addict. I check the website multiple times a day and have completed a few D.I.Y. projects inspired by Pinterest. I became interested in the site for both professional and personal reasons. Recently, Pinterest announced a new feature called secret boards. Immediately, I was intrigued.
For those who don’t know, Pinterest is a social networking site where people can create different boards and pin items that follow the board’s theme. People can follow each other’s boards and repined pins off of them. Pinterest now allows their users to create three secret boards that no one else will be able to see. Additionally, pins on these boards do not show up in the categories when searched. You can also be invited to participate in other people’s secret boards and can delete them whenever you’d like.
As an aspiring public relations professional, I can see how Pinterest’s new secret boards would be beneficial to the industry. Professionals will now be able to create entire boards focusing around a campaign before the campaign is released. It gives them more time to create thoughtful, intentional boards and plan for future pins. Having secret boards as part of a campaign also gets users excited for their release. Companies could have posts leading up to the release on other social media sites too.
For personal users, the option of hidden boards also has its advantages. Many Pinterest members have party planning boards or boards with possible wedding ideas. With secret boards, people can keep party ideas hidden, allowing for a surprise. Future brides and grooms can make entire boards filled with wedding ideas without their future spouse knowing. Users can pin gift ideas for birthdays or holidays without ruining the surprise. As someone who is in two weddings during the next year, I am overly excited to now surprise my brides with a bachelorette party inspired by Pinterest!
Pinterest is a great site for any company with a very visual product or service. Student organizations, tourism websites and fashion designers utilize Pinterest by creating unique marketing content. Now with the new feature of secret boards, companies will have more time to plan their boards while personal users will be able to surprise friends and family.
I hope you take a look at Pinterest’s new enhancement and enjoy some of my favorite silly pins shown above.
Tagged: Marketing, New Features, Pins, Pinterest, Secret Boards
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