Tag Archives: 4th of July

Media Mania

I  am not a media relations girl. To me, it’s the hardest part of public relations and an area I didn’t master while in college. Truthfully, I don’t think any novice is in love with media relations. Practice really does make perfect with this aspect of PR.

WWA Volunteers!

WWA Volunteers!

Luckily for me, I was able to practice these skills this past weekend while volunteering at the Wawa Welcome America Festival in Philadelphia. I’ve worked media areas before but hadn’t in a while so I very much appreciated the opportunity to brush up on these skills

After my experience, here are a few things I learned when working with the media.

  • Prep work saves lives: I was not directly involved in the pitching efforts for the festival. However, their PR team clearly was prepared, with releases printed and available for media at all events.  I could only assume their efforts paid off since there was an abundance and variety of media present. There was also a list of approved freelancers and outlets, a vital document that all media areas should have.
  • Put yourself in their shoes: Test out shots from various locations at your event beforehand. Is there anything in the way? Can reporters move from one area to another easily?
  • ID please: Not just anyone is allowed in the media area. It’s essential that only media with credentials come into the designated area to check in. Typically, big events give out their own specific credentials or press passes at this time. Folks who belong at said events are usually very willing to show you their media identification. It’s the ones who have no clue what you’re talking about or reference a celebrity that should concern you.
  • Playing security: You might have to help photographers and camera people get their desired shot. Be ready to hold things, block off areas and gently remove unwanted objects or people from shots
  • Under pressure: Do not cave! Random people will want to come into the media area. Others will be unapproved media who will beg to get in. Don’t let the pressure get to you. Be politely militant.

I had an awesome time volunteering with the Wawa Welcome America Festival last weekend. It was the perfect refresher I needed for working with the media. Have you worked media areas? Any tips to add to my list?

Motivation Mondays: Knowing Your Limits

This holiday weekend, I headed down to Philadelphia for the Wawa Welcome America Festival. This week-long extravaganza offers free events to people in and around the city. I was super excited to spend my 4th of July weekend celebrating and helping my friend (who works on the festival) put on successful events throughout the week.

A group of us who attended Temple together rolled up our sleeves to help our friend this weekend. It’s safe to say everyone involved is exhausted and is struggling at work today. However, I also think each of us learned a lot this weekend about working large-scale events and balancing our newly found careers with our personal lives.

I’ve talked about work-life balance before because I’ve experienced the struggle firsthand. This weekend, I watched one of my best friends go through the same struggle, without any balance at all. You saw how passionate she was about succeeding, about having successful event after successful event. I also saw what went on afterwards: an exhausted 23 year-old who didn’t know what day of the week it was. Was it worth it? Absolutely.

It’s true, at times, we must drop everything and put our job first. I can sympathize as I too have worked long hours on little sleep to make sure my events were successful. Anyone who has their career as a top priority knows this feeling. As young professionals just starting out, most of us feel like we have to prove ourselves. The majority of us are still at our first job, trying to show our supervisors, co-workers, parents and friends that we are more than capable. But, at a certain point, we have to know our limits.

As young professionals, we find it hard to say no because it shows weaknesses; it shows we can’t handle it all. Here’s a hint everyone: not a single person can handle everything all the time. We must learn to advocate for ourselves and tell our supervisors or co-workers or even family members when we’ve hit our breaking point. If we don’t share with those around us what is going on internally, then how could they know we’re hit our max?

The next time you have too much on your plate, make sure to speak up and ask for help. Everyone has their personally defined limits that should be shared with others. Also, make sure you aren’t trying to control others and set their limits for them. I am so proud of my friend and all she accomplished this weekend and am so glad I was there to experience it with her.

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