Tag Archives: Alumni

A Knowledge-Filled Saturday

As a young professional, I am always looking for ways to expand my knowledge and grow my industry expertise. This is occasionally challenging because I do not work within public relations. While I love my current job, I still want to maintain a breath of public relations knowledge and keep up-to-date on industry trends.

The schedule for the day!

The schedule for the day!

Luckily for me, I was invited back to Temple University this past weekend for the TU Invitational hosted by Temple PRSSA, one of my former student organizations. While the event was for students, I am so glad I attended. There were four speakers, each with a different PR specialty. Below are the “quick tips” I learned from each.

  • Cassandra Bailey from Slice Communications was the keynote speaker. You couldn’t have picked anyone better to kick-off an event! Cass was energetic, passionate and real. My biggest takeaway from her presentation was to break the process and be different. You shouldn’t change yourself to fit within a role or company. People want someone authentic, interesting and who challenges the norm. I adored her ideas and hearing that being different is a positive when hiring people.
  • I then went to Jessica Lawlor’s breakout session about personal branding and blogging. I read Jess’ blog religiously and worked with her during our PRSSA days at Temple, so I was really pumped for her session. Jess managed to pack so much info into her session without overwhelming us. She walked through various social media sites, outlining what essentials we should focus on to help build our personal brand. I was also beyond thrilled to hear the you don’t need to have a niche blog to be successful. I like to write about a lot of topics and according to Jess, that’s a good thing, as long as you are providing useful, fresh content. Overall, it was an awesome session and now I have a ton of ideas for my social media profiles and my blog!
  • After lunch, Steve Cameron from Air Products spoke to the group about a variety of topics. Steve has been in his role for several years so it was interesting to hear his perspective on how the industry has changed. Obviously, social media is the biggest advancement for PR professionals. Steve presented a social media decision tree for both personal and business use. This visual was so helpful in articulating the questions that need to be asked when figuring out how a company can utilize social media. The personal portion of the tree provided insights on the company’s social media policy; much easier to read than several convoluted paragraphs!
  • Our final speaker was Scott Tattar from LevLane, a PR agency in Philadelphia. Scott spoke about corporate social responsibility (CSR) and how it is now an essential for companies. CSR is the bottom line and should serve as a marketing tool. I found it interesting and refreshing to hear his insights because not all companies think like that. A good CSR program is focused, so even if you are a large corporation, you shouldn’t support a million charities. It also empowers the customer (or employee) to do something rather than to just write a check. Lastly, it should be in line with the company’s mission. For example, Coca Cola should not back a cause like childhood obesity since their product is soda. Scott’s session was my favorite of the day because it was a topic not addressed frequently.
All of the PRSSA alum with the chapter president.

All of the PRSSA alum with the chapter president.

We all went and celebrated a successful event after it was over. I was so proud of my former student organization for putting on a great event where I learned so much. My day reinforced the importance of continuing to learn even as a professional. Hopefully, I’ll get to go back to next year’s TU Invitational!

Keep Calm & Cherry On

Last night in a brutally cold, downtown Manhattan, I attend “The Temple Idea – The Making of a Movement” that discussed Temple University’s Temple Made and Cherry On marketing campaigns. The panel discussion featured Director of Marketing Angela Polec as well as my former Strategic Communication (StratComm) professor Gregg Feistman and the PRowl Public Relations firm director Kaitlyn Sutton. As both a StratComm and PRowl alumnus, I was very excited to hear about these viral marketing campaigns.

In the fall of 2012, the Temple Made campaign was launched with a kick-off event at the university. The

Just the basic details were given for the Temple Made launch event

Just the basic details were given for the Temple Made launch event

only details given were the date and time of the event. From there, Temple Made commercials had spots during the Temple versus Notre Dame football game and billboards were displayed through the region. This was Temple’s first centralized marketing campaign that gave a voice to the pride that already existed with current students and alumni. When anyone saw a Temple Made commercial, they immediately saw what the Temple type is. Temple Made is a mindset, a different breed of people who hustle harder and are self-made. Through this campaign, it became easier for anyone to see that the Temple Made type was different.

cherry onThe next step was to create a marketing campaign that was like special handshake for Temple insiders. The Cherry On campaign was born through the collaboration between PRowl Public Relations and the office of Strategic Marketing and Communication. It started by telling Temple students to wear their cherry every Friday. The phrase “Cherry On” developed from those Fridays when athletic prep rallies were held to support different teams. The campaign was organic, for the students, from the students. PRowl worked with Temple Student Government to create the Cherry On video that recently launched. My favorite part of the video: “This is not a fashion statement, it is family.” That one phrase created such an emotional connection to Temple for me. The Cherry On hashtag trended on Twitter during several athletic events, admissions has seen a rise in applicants and website traffic has increased.

So now what? After two successful marketing campaigns that reached prospective students, current students and alumni, how is Temple going to continue this momentum? The panelists explained that a lot of research needs to be conducted including benchmarking success, engaging other audiences, focus groups and surveys.  As a PRowl alumnus, I wish I would have heard about Cherry On from them rather than at a football game this past Homecoming. There is an entire alumni network out there, who can help spread this campaign. While I understand Cherry On was targeted at students, it’s now time to engage alumni and other audiences.

Last night’s event was the first step in engaging alumni to continue this Cherry On momentum. I thoroughly enjoyed hearing how the campaigns started, grew and what the plan is for the future. The campaigns were brilliant and exploded on social media. Both the Temple Made and Cherry On hashtags are seen everywhere including fliers, billboards and online. More than anything, it created a community and mindset that resonates with all of us who are Temple Made. Since we are Temple Made, we can Cherry On through any situation. It is a connection, an experience, a bond we have for life.

Are you Temple Made? Did you know about these marketing campaigns? Check out the video below then share your thoughts with me!

Getting “It” Right

panelYesterday, I was fortunate enough to be invited back to Temple University for the Public Relations Student Society of America’s (PRSSA) alumni panel. I was an active member of PRSSA for three years and served on their executive board during my senior year of college. So when their president reached out inviting me to attend, I knew I had to go.

I was 1 out of 5 young alumni who sat on the panel yesterday. We introduced ourselves, spoke about our time at Temple and then answered students’ questions. While the purpose of the panel was to share our knowledge and experiences with students, I know I learned a few things yesterday too.

Temple MadeWhen you first graduate, you are very much against being called an alumnus. It’s the denial phase: I did not graduate, I will be back here in the fall, etc. For probably the first time in nine months, I realized the importance of my alumni status. Not only are my opinions valued, but I have a huge network of other Temple alumni who are willing to help. The lightbulb absolutely went off in my head yesterday. Being an alumnus isn’t a bad thing, instead it’s something I’ve very proud of.

More than anything, yesterday was reassuring and gave me a much-needed boost in confidence. I finally feel like I am getting “it” aka adulthood right. I had students telling me how awesome I was, how well I speak in front of an audience and asking me all sorts of engaging questions. I was reminded that I am successful, that I have a job utilizing the skills I worked so hard to cultivate in college and that it is all coming together. Sometimes it’s nice to hear it from someone else.

Lastly, yesterday was a great example of how paying it forward is really important. I had mentors and help from PRSSA during college. So it was only natural for me to mentor younger members and speak at the panel. Never underestimate the impact you make on people’s lives and make sure to give back what you have received.

Thank you Temple PRSSA for inviting me back yesterday! It was truly a blast!

 

Motivation Mondays: #TempleMade

This weekend, I headed back to Temple for homecoming. I was reunited with my best friends and got to watch our football team win its first Big East game since 2004. I’ve been back to campus a bunch of times since graduation, but this was different.

Recently, Temple unveiled a new campaign called #TempleMade. They held a giant celebration at the Bell Tower and created a video to showcase “Temple Made” students. As I watched this video play on the jumbotron at the football game, I thought about the reasons why I am “Temple Made.”

1. My perspective: Before I went to college, I was exposed to the same type of people with the same type of lifestyle. Going to Temple helped to widen my perspective and appreciate people from all walks of life. I’ve learned about different cultures, seen real life examples of inequality and watched people work through them. I had my mind opened up to so many new, amazing things thanks to Temple.

2. Humility: Temple has taught me to embrace the phrase “Be kind, for everyone is fighting their own battle.” I think part of being “Temple Made” is being empathetic and understanding that everyone struggles equally; no ones is more worse off then the next person.

3. The Ability to Think: Temple professors don’t just lecture, they teach you how to think and problem solve. They expose students to hands-on experiences that make us better students and ultimately better individuals.

4. Crisis Communication 101: At the start of my junior year, I became a Resident Assistant. I was responsible for 5o residents, designed educational programs for them and responded to various issues in the building. This job taught me how to be calm in a crisis and what exactly to say to people during them. It’s proven to be an invaluable skill. Plus, the ResLife crew is a bunch of awesome, inspiring people. They have become my mentors and friends during the last two years.

5. Family is Defined By Who Shows Up: I might have learned this before Temple but it was definitely solidified this past year. First off, Temple Owls are always willing to support one another and come together in times of need. Then there’s my family, a group of girls who consistently show up for me and take care of me when I forget to take care of myself. I am proud to say I’m still friends with my very first college friend, Trish. We met because she heard my extremely loud voice through the wall between our rooms. She has proven to be the most consistent part of my college career and one of the happiest people I know.

I’ve also found my real-life Christina Yang and together with our crazy cat lady, we formed Club Rockstar. Sorry, they are actually known as Lauren and Niki. Niki is my biggest fan, always there when I need to be cheered on. Lauren and I have a friendship that defines anything I’ve ever know. We are just on the same wavelength all the time and she understands me better than I do myself.

I was reminded this weekend that being “Temple Made” is something special. It means defying adversity, supporting fellow Owls and working hard to make dreams come true. All of this has motivated me to stop with my negative attitude and to keep moving forward. My time as an Owl was the best four years of my life with memories that will last a lifetime. I will be proud forever to be #TempleMade.

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