Tag Archives: Audience

Fail to Plan, Plan to Fail

Regardless of your profession, planning is mandatory for success. From surgeons to PR professionals, failing to plan will promise to give you a wealth of headaches.

I experienced one of these such headaches last week when it was 4 p.m. on a Friday and we didn’t have space for an event that was less than two weeks away. Backup plans and analyzing risk should be part of your routine when planning out schedules, events and pretty much anything else. Here are my tips when preparing for a presentation, meeting or whatever your need might be.

  • Write down any and all things that could go wrong. When I was an account executive at PRowl Public Relations, anytime we had an event, we listed out everything that could go wrong and what we would do if it did. This ensured that each member of the team was prepared to handle any unexpected challenges.
  • Have communications ready in case all of things that could go wrong actually do. Sometimes things happen in an instance and you need to fire off communications to target audiences immediately. Having these already drafted and patiently waiting in a Word document will save you the time.
  • Do your homework. If you’re presenting at a meeting, know the target audience and what questions they might ask. Also, do not read off a piece of paper, it’s not professional.  If you’re planning an event, know all the venue and hotel options in case your preferred venue cancels.
  • Hold a debrief after the meeting or event concludes. If you presented at a meeting, ask the audience for feedback and evaluate yourself too. Post event debriefs are pretty much essential so the team can evaluate its success and see what they could improve upon in the future.

Regardless of your profession, planning needs to be ingrained into your brain to guarantee success. As part of this, you should be organized, keep a calendar and communicate clearly. My friend and mentor, Jason Mollica, provides more planning tips here on his video blog.

What tips do you have when it comes to planning? How has it impacted your profession? Please share your ideas!

 

Facebook Turns Ten

If you’re a Facebook user, you are aware that the website celebrated its 10th birthday earlier this week. In honor of this milestone, Facebook allowed its users to create “A Look Back” videos, which showcased their time on the website. From most liked posts to photos shared, users were able to travel back in time to see their Facebook milestones. Cue the nostalgia!

facebook-10th-birthdayMy newsfeed has been flooded with these videos over the last couple of days and I’ve loved it. From reliving my college days to seeing family members grow up, the videos certainly shared a wealth of memories with the Facebook community. It took me a while to jump on the bandwagon as I wasn’t too fond of my initial video. But last night, the editing feature was enabled so I got to choose the pictures I wanted to include. It’s a nice feature to have and gives people a little more control over their video. Overall, the “A Look Back” videos seem to be a huge success for Facebook. It has caught on like wildfire and makes users feel like they are a part of Facebook’s 10th anniversary. Well done!

For a while now, it seems like Facebook users and the social media community have been contemplated the website’s future. You always hear about privacy issues, spam and new features (like hashtags) that everyone isn’t too fond of. While Facebook isn’t my favorite social media site (sorry!), I do see its purpose for both personal and professional reasons. This blog gets posted to Facebook, Twitter, LinkedIn and sometimes Pinterest. Over the last two years, the most clicks, likes, comments and shares have come from Facebook. Why? Because that is where I connect with my audience best.

My group of friends is larger on Facebook than other social media websites. Additionally, the people I am friends with on Facebook know me, know that I blog and enjoy reading. I’ve created a loyal group of people who consistently check my posts out. This is possible on any social media site but I’ve found it’s easier on Facebook. For one, more people, especially older generations, are on Facebook. It has been around longer and is easier to navigate. You can go over 140 characters and don’t have to choose a filter. Even my co-workers find my blog on Facebook rather than LinkedIn. I think they are just more comfortable on Facebook and know how to use it. Regardless of what social media outlet you use for yourself or for clients, having a loyal, committed audience will absolutely help your cause.

The “A Look Back” video campaign on Facebook definitely took off and spread throughout the website. I wonder if people creating the videos remember that they started because of Facebook’s 10th anniversary. I would have added something at the end of all videos connecting it to the anniversary, like animations instead of the hashtag. However, I still think Facebook did a good job with this video campaign and believe the website has a long future ahead.

Check out my Look Back video below and share your thoughts about Facebook!

https://www.facebook.com/lookback/

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