Today, State of Philly PR occurred at the Pennsylvania Convention Center. Different public relations professionals spoke about various topics including brand reputation and corporate philanthropy. Keynote speaker Judy Smith, who inspired ABC’s hit show Scandal, spoke about her crisis communication experience and stole the show. It sounds like I really enjoyed my day there, right? In fact, I was nowhere near the Convention Center today.
Instead, I followed throughout the day on Twitter. The hashtag #StateofPhillyPR was used to create a conversation about the event and breakout sessions. Even though I wasn’t there, I still received public relations advice from some of the most talented PR professionals in Philadelphia. Their tips were helpful and are ideas I will keep in mind for the future. Check out my Twitter feed for my favorite quotes from the day.
Having a good hashtag is such an important part of events today. It allows people everywhere to participate in a discussion about the event while also helping to monitor who is saying what about the event and its speakers. Based on my hashtag experience, they cannot be too long or too vague. Using part of the event title makes the hashtag unique and easy to find. Twitter handles were given in the program this morning so attendees were able to find speakers on Twitter and knew the hashtag from the start. I think that was a great way to promote live-tweeting during the event.
I am very grateful many people decided to live-tweet and use the designated hashtag. I learned a lot today and am glad I could follow along. Hopefully next year, I will be able to attend.
Great job to PPRA, PRSA Philly and Philly BPRS, who hosted the event today.