Tag Archives: Content

Why LinkedIn Matters

Have you ever Googled yourself? What’s the first thing that comes up? For most of us, it’s our social media accounts, specifically our LinkedIn profiles that first appear. Now pretend a prospective employee or your new project manager is Googling you. Would you be comfortable with them seeing your LinkedIn profile in its current condition?

A couple of weeks ago, I listened to a webinar by William Arruda about the power of LinkedIn and how companies could use it to recruit talent. I never paid much attention to my LinkedIn profile except for when I first graduated, but after this webinar, you better believe I updated my profile.

My results when I Googled myself

My results when I Googled myself

If you haven’t been on LinkedIn lately, the site has several new features, including the ability to customize your background and add documents to different roles you’ve listed. It’s not just your online resume anymore; it’s your personal website where you can create an online brand for yourself. Maybe you want to highlight a volunteer position that showcases other skills. You can do that and provide real examples for others. You can show the value you bring to your current organization and share pieces of thought leadership as well.

What Arruda said that I haven’t realized yet was that LinkedIn can be a competitive advantage for companies. Think about it: If your employees have strong profiles, where they share content about or related to your company or industry, they become brand ambassadors. In turn, these employees increase the visibility of your company and can engage others potential employees. It’s like a free mini recruiting system!

This is a mindset shift for most people. We are all used to our resumes in a tidy Word document that we can easily email to people. What we forget about is our online profiles like LinkedIn, which could reach more people daily. Companies also need to have an online presence and keep social media as a top priority. By strategically engaging their employees and sharing content on LinkedIn, companies can retain current staff and recruit even stronger talent.

When was the last time you updated your LinkedIn profile? Does your company have a strong online presence? How do they consistently engage employees? Share your thoughts below!

Battle Instagram vs Vine

Over the weekend, as I was scrolling through my Instagram feed, the pictures started moving. Then I realized they weren’t pictures, they were videos. Now, both Instagram and Vine are applications where users can upload videos and share them easily on their other social media sites. So, which one would you chose?

instagram vineAfter playing with both applications, here’s the conclusions I’ve drawn:

  • Both applications allow for videos to be about the same length: approximately 10 seconds. This length is a reasonable amount of time for videos and helps to eliminate unwanted content.
  • Videos on Instagram can be shot the same way in Vine. You have to shoot your video in segments so varying frames are shown. This works for most types of content but could be a hassle for others, like a dance recital. It is pretty neat that Instagram lets you add a filter to your video.
  • Videos on Instagram play immediately or as you scroll over them. Vine also works the same way. However, on Vine, you expect the video, will wait for it to load and know it will stop once you scroll down to the next post. On Instagram, you have no way of knowing if a post is a video or a picture, especially since there is a delay in playing the videos.

In my opinion, I like having two separate applications: one for pictures and one for videos. It is easier to find specific posts since you’ll know which type to look for. For organizations or companies that use these sites, having an account on each might be beneficial. Users will know where to look for new video teasers or photo contest entries. Videos also appear to be running smoother and without pauses on Vine. However, that could change once Instagram becomes used to video posts.

Do you use Instagram to post your videos? Would it be beneficial to have two separate accounts? Please share your thoughts!

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