Tag Archives: Facebook

Facebook Turns Ten

If you’re a Facebook user, you are aware that the website celebrated its 10th birthday earlier this week. In honor of this milestone, Facebook allowed its users to create “A Look Back” videos, which showcased their time on the website. From most liked posts to photos shared, users were able to travel back in time to see their Facebook milestones. Cue the nostalgia!

facebook-10th-birthdayMy newsfeed has been flooded with these videos over the last couple of days and I’ve loved it. From reliving my college days to seeing family members grow up, the videos certainly shared a wealth of memories with the Facebook community. It took me a while to jump on the bandwagon as I wasn’t too fond of my initial video. But last night, the editing feature was enabled so I got to choose the pictures I wanted to include. It’s a nice feature to have and gives people a little more control over their video. Overall, the “A Look Back” videos seem to be a huge success for Facebook. It has caught on like wildfire and makes users feel like they are a part of Facebook’s 10th anniversary. Well done!

For a while now, it seems like Facebook users and the social media community have been contemplated the website’s future. You always hear about privacy issues, spam and new features (like hashtags) that everyone isn’t too fond of. While Facebook isn’t my favorite social media site (sorry!), I do see its purpose for both personal and professional reasons. This blog gets posted to Facebook, Twitter, LinkedIn and sometimes Pinterest. Over the last two years, the most clicks, likes, comments and shares have come from Facebook. Why? Because that is where I connect with my audience best.

My group of friends is larger on Facebook than other social media websites. Additionally, the people I am friends with on Facebook know me, know that I blog and enjoy reading. I’ve created a loyal group of people who consistently check my posts out. This is possible on any social media site but I’ve found it’s easier on Facebook. For one, more people, especially older generations, are on Facebook. It has been around longer and is easier to navigate. You can go over 140 characters and don’t have to choose a filter. Even my co-workers find my blog on Facebook rather than LinkedIn. I think they are just more comfortable on Facebook and know how to use it. Regardless of what social media outlet you use for yourself or for clients, having a loyal, committed audience will absolutely help your cause.

The “A Look Back” video campaign on Facebook definitely took off and spread throughout the website. I wonder if people creating the videos remember that they started because of Facebook’s 10th anniversary. I would have added something at the end of all videos connecting it to the anniversary, like animations instead of the hashtag. However, I still think Facebook did a good job with this video campaign and believe the website has a long future ahead.

Check out my Look Back video below and share your thoughts about Facebook!

https://www.facebook.com/lookback/

ROC Race Sprints Past Shutdown

A couple of months ago, my friend and I decided we were going to run the ROC race in Brooklyn. The ROC (Ridiculous Obstacle Course) is a 5K race held all over the nation that has different obstacles. From wrecking balls to water slides, this race has it all! We were super excited to run the race this upcoming weekend until the government decided to shut down.

The ROC race was being held at the Aviator Sports & Events Center, which is part of a national park. Since the government shutdown, all national parks have been temporarily closed, thus postponing this race. Obviously, race participants were not happy, myself included. Not only was I training for the race, but I also paid a decent amount of money to run. The ROC race understood all of this and responded in the best ways possible. Here are the couple of actions the race took to ensure all NYC race participants were happy:

roc-race1) Constant communication: The race has sent me at least six emails since the shutdown began. They provide detailed updates about the race, our registration and any other developments. Just this morning I received a reminder to not pick up our race packets since the race is postponed. Some may think it’s overkill, but I like being informed and updated.

2) Updates on all outlets: Not only have we gotten email communications, but the ROC race has done a great job of updating their website FAQs and posting on Facebook to keep everyone informed. Their Facebook updates are particularly helpful as it’s easier to read that on my iPHONE.

3) Contingency plans: The ROC race has been very intentional with their planning. They could not have possibly known the government was going to shut down and postpone their race. They have set deadlines and already secured the space for next weekend, in the hopes that the shutdown will be over by this coming Monday. They are also taking race set-up and participant notification into consideration: If the shutdown isn’t over by Monday (October 14), they will not run the race that upcoming weekend. They are not trying to rush and just get the race done. They care enough about their participants to make sure the experience and execution are flawless.

4) Listening skills: When the race was first postponed, runners had two options: Run the race on the new date or transfer registration to another ROC race in a different location or on a different date. Once that news got out, people reacted strongly and were upset that they couldn’t choose a refund instead of a registration transfer. Race leadership responded quickly and created two additional options: a complete refund or a registration transfer to a friend. This absolutely showed how the race is primarily concerned with their runners’ experience and are willing to change plans in order to accommodate more participants.

Overall, I think the ROC race handled a difficult situation really well. Of course, there are still unhappy participants and everyone still wishes the race would run this weekend. But, given the circumstances, race leadership dealt with this mini crisis in a positive and professional way.

The Dangers of Social Media

Social media can be an effective tool for most people. In the field of public relations, social media has become wildly popular with full job positions dedicated to planning and executing a social media strategy. While most of the known world has jumped on the social media bandwagon, if not used properly, it can ruin a person or brand.

Depending on the level of fame, celebrities can run their own Twitter, Facebook, Instagram, etc. accounts. On one hand, it makes their communications more personal; people feel connected with the individual, not just their Twitter feed. Cory Booker runs a successful, personal Twitter account and really converses with people. To find out more about how he does this, check out my post here.

social_media_collage_3

In some situations, celebrities running their own social media accounts becomes a PR nightmare. By the way, I define celebrity on Twitter by having the blue check mark next to your name. Take Manti Te’o for example. Here is a young man with a world of possibilities ahead of him. Yet, because of an alleged phantom girlfriend and her fake presence on Twitter, his reputation is tarnished. His assumed girlfriend’s Twitter name changed several times and it appeared that most of their communications were through social media. What a very public forum for a very private part of someone’s life. It’s true, all parties involved should have known better than to publicize personal details on social media. But, if everyone wasn’t so obsessed with this medium, would any of this have happened? It is almost required for college and professional athletes to have a Twitter or Facebook account. That pressure from fans could cloud someone’s judgement.

ob twitter feedTwitter blew up yesterday during the inauguration. There were specific accounts filled with inauguration information and live feeds of coverage. One account even tweeted the majority of President Obama’s speech in case someone missed it. Yet, with all of the positive information streaming live yesterday, a reporter made a comment that President Obama was tweeting during church. A tweet was sent from his personal account @BarackObama while the first family was attending church. Now this is where people need to use some common sense. Do we all really think the President runs his own account?! I’m sure he approves the content and might send a tweet or two. But in reality, he’s paying some lucky individual to manage his account. So his Blackberry was absolutely not out during church yesterday. Michelle would have known of that.

Social media comes with a certain level of gray area. No one can be 100 percent certain where tweets are coming from or who is actually tweeting. For PR professionals, it is essential that client social media accounts be monitored diligently. Regardless of who is managing the account, the PR team or the person, everyone should proceed with caution. One wrong tweet, post or picture could damage a reputation forever.

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