Tag Archives: Instagram

Battle Instagram vs Vine

Over the weekend, as I was scrolling through my Instagram feed, the pictures started moving. Then I realized they weren’t pictures, they were videos. Now, both Instagram and Vine are applications where users can upload videos and share them easily on their other social media sites. So, which one would you chose?

instagram vineAfter playing with both applications, here’s the conclusions I’ve drawn:

  • Both applications allow for videos to be about the same length: approximately 10 seconds. This length is a reasonable amount of time for videos and helps to eliminate unwanted content.
  • Videos on Instagram can be shot the same way in Vine. You have to shoot your video in segments so varying frames are shown. This works for most types of content but could be a hassle for others, like a dance recital. It is pretty neat that Instagram lets you add a filter to your video.
  • Videos on Instagram play immediately or as you scroll over them. Vine also works the same way. However, on Vine, you expect the video, will wait for it to load and know it will stop once you scroll down to the next post. On Instagram, you have no way of knowing if a post is a video or a picture, especially since there is a delay in playing the videos.

In my opinion, I like having two separate applications: one for pictures and one for videos. It is easier to find specific posts since you’ll know which type to look for. For organizations or companies that use these sites, having an account on each might be beneficial. Users will know where to look for new video teasers or photo contest entries. Videos also appear to be running smoother and without pauses on Vine. However, that could change once Instagram becomes used to video posts.

Do you use Instagram to post your videos? Would it be beneficial to have two separate accounts? Please share your thoughts!

Doritos #BoldStage: A Dream Come True

From March 8-17, the South by Southwest Festival is taking place in Austin, Texas. The conference covers a multitude of topics ranging from emerging technology to original films. Attendees are sure to have a wide variety of interests but I’d assume most would utilize social media to share their experiences. Apparently, Doritos thought so too.

Doritos-Bold-StageIn honor of this year’s festival, Doritos created the #BoldStage that allows attendees to control different aspects of the show. The 6’2 venting machine-styled stage displays people’s tweets when they use the #BoldStage. What’s even more awesome is that by using the same hashtag, attendees can choose an opening act, their playlist and the special effects to be featured during the performance. The Mass Relevance Platform built into the stages reports how many tweets occur per minute based on the hashtag and other keywords. People’s pictures from Twitter or Instagram can be sent to the jumbo stage by using #BoldStage too. As an avid concert goer and social media user, this is a dream come true!

Doritos #BoldStage combines all positive aspects of social media. The tweets are shown in real-time and could potentially be responded to. Doritos and SXSW could gain up-to-date feedback about the performers and the show, among other things. Since people’s tweets are shown on the mega-stage, others can see the handles of attendees who might have similar tastes in music. Online connections could then be made. Most importantly, it benefits the customer (aka people attending the Festival). It engages people, excites them and has them energized about the show and the Festival. It is an original idea that embodies the purpose of social media: to engage users.

Another genius part of this idea is that Doritos is launching its new global campaign “For the Bold” on the stage. Not only do the stage name and campaign name match (yay branding!) but people will more than likely remember the ad because it was featured on an awesome, interactive stage.

Check out the infographic below to fully understand Doritos #BoldStage powered by tweets!

Doritos-Vending-Machine-Infographic

Image courtesy of Mashable.com 

The Dangers of Social Media

Social media can be an effective tool for most people. In the field of public relations, social media has become wildly popular with full job positions dedicated to planning and executing a social media strategy. While most of the known world has jumped on the social media bandwagon, if not used properly, it can ruin a person or brand.

Depending on the level of fame, celebrities can run their own Twitter, Facebook, Instagram, etc. accounts. On one hand, it makes their communications more personal; people feel connected with the individual, not just their Twitter feed. Cory Booker runs a successful, personal Twitter account and really converses with people. To find out more about how he does this, check out my post here.

social_media_collage_3

In some situations, celebrities running their own social media accounts becomes a PR nightmare. By the way, I define celebrity on Twitter by having the blue check mark next to your name. Take Manti Te’o for example. Here is a young man with a world of possibilities ahead of him. Yet, because of an alleged phantom girlfriend and her fake presence on Twitter, his reputation is tarnished. His assumed girlfriend’s Twitter name changed several times and it appeared that most of their communications were through social media. What a very public forum for a very private part of someone’s life. It’s true, all parties involved should have known better than to publicize personal details on social media. But, if everyone wasn’t so obsessed with this medium, would any of this have happened? It is almost required for college and professional athletes to have a Twitter or Facebook account. That pressure from fans could cloud someone’s judgement.

ob twitter feedTwitter blew up yesterday during the inauguration. There were specific accounts filled with inauguration information and live feeds of coverage. One account even tweeted the majority of President Obama’s speech in case someone missed it. Yet, with all of the positive information streaming live yesterday, a reporter made a comment that President Obama was tweeting during church. A tweet was sent from his personal account @BarackObama while the first family was attending church. Now this is where people need to use some common sense. Do we all really think the President runs his own account?! I’m sure he approves the content and might send a tweet or two. But in reality, he’s paying some lucky individual to manage his account. So his Blackberry was absolutely not out during church yesterday. Michelle would have known of that.

Social media comes with a certain level of gray area. No one can be 100 percent certain where tweets are coming from or who is actually tweeting. For PR professionals, it is essential that client social media accounts be monitored diligently. Regardless of who is managing the account, the PR team or the person, everyone should proceed with caution. One wrong tweet, post or picture could damage a reputation forever.

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