I guess I’m going for a sports theme this week! I am an avid football fan and look forward to the Superbowl every year. While my New York Giants were not in attendance, I still tuned in for the game. This year, I really watched the game through a public relations lens, meaning I thought about the positive and negative PR aspects of the entire event. I actually kept a list of touchdowns (pros) and fumbles (cons) from a PR professional’s perspective during the game. Here’s are my thoughts:
- The Entertainment: I understand the Superbowl should be about football but by having megastars Alicia Keys and Beyonce perform, you are appealing to a larger audience. You know certain people just tuned in to see these divas perform, thus increasing ratings. Additionally, having children from Netwown, Connecticut sing was the perfect way to honor the memory of all those who lost their lives earlier in the year. A lot of NFL players were in touch with families who lost loved ones so it was an appropriate connection.
- The Game: Well, obviously the game should be the main focus but sometimes it isn’t. This year, the game proved to be highly entertaining and a nail biter towards the end. Hopefully, the competitive showing by both teams helped the NFL recover from its big blunder of the night.
- Oreo: Whoever created the advertisement that went viral during the blackout should be promoted immediately! In response to the blackout during the game, Oreo send out an ad over Twitter and Facebook that captured the essence of the brand. The ad was fantastic, but it was even better that Oreo had a social media plan in place for such an event.
- The Blackout: Of course, this was the biggest problem of the night. I understand things happen that are out of our control. However, you are the NFL and this is your most important event of the year. From the lack of information to the ridiculously long delay, it was clear to see that the NFL did not have a blackout as part of their crisis communication plan. Bet they learned their lesson.
- The Commercials: Except for all of two commercials, companies did not hit creative gold this year. Most commercials were confusing or utterly disturbing (see GoDaddy). You pay all this money for prime advertising space just to say we’re all farmers or to broadcast old people making out. Customers deserve more.
- The Players: I feel like this year more than ever, the players in the Superbowl made some silly comments. First example: Joe Flacco using the word retarded to describe playing at MetLife Stadium before the game. Then he dropped an F-bomb after winning while his mic was still on. Ray Lewis as a preacher might offend some people. My advice: hire a publicist to write statements for you. You have the money to do it.
I enjoyed watching the Superbowl this year. It felt good to take everything I’ve learned in school and apply it to a real-life event. I have noticed more and more that I view situations and events through my PR lens. Can’t lie, I love it! Goes to show that I chose the right career!
What were your favorite parts of the Superbowl? Share your thoughts with me!