Tag Archives: Temple University

Starting the Conversation

For those who don’t know, May is Mental Health Awareness Month. An entire month is dedicated to these debilitating diseases that impact approximately 57.7 million Americans over the age of 18. The first step is truly generating that awareness and starting the conversation.

The problem we face today is the stigma around mental illness. It should be treated like any other disease. Just because the symptoms aren’t always visible doesn’t mean they aren’t real. Anxiety, addiction and others paralyze people in ways that are indescribable. Unless you’ve experienced it, you should not judge.

I apologize if this post sounds like a rant; that’s not my intent. I know too many people who suffer in silence from mental illness. Mental health is just as important as physical health and people should realize that. Without your mind, you’re just a body wandering around. Talking about it will ultimately help save lives.

Over the weekend, a Temple alum and successful professional athlete, died at the age of 25. The cause of death was confirmed as a suicide yesterday. This was someone who had everything going for him. What could have possibly been that bad?! We will never know. If he only would have talked to someone and been vulnerable enough to admit something was wrong, could that have saved his life?

kindnessI think about him and others and wonder: If we as a society embraced mental wellness more, would people suffering be more comfortable talking about it? Today, I am inviting you to start that conversation with me – share experiences, offer advice or just listen. The quote to the left is our reminder that you just don’t know what people are experiencing. Approach your day with empathy and a smile – it could change someone’s world.

A Knowledge-Filled Saturday

As a young professional, I am always looking for ways to expand my knowledge and grow my industry expertise. This is occasionally challenging because I do not work within public relations. While I love my current job, I still want to maintain a breath of public relations knowledge and keep up-to-date on industry trends.

The schedule for the day!

The schedule for the day!

Luckily for me, I was invited back to Temple University this past weekend for the TU Invitational hosted by Temple PRSSA, one of my former student organizations. While the event was for students, I am so glad I attended. There were four speakers, each with a different PR specialty. Below are the “quick tips” I learned from each.

  • Cassandra Bailey from Slice Communications was the keynote speaker. You couldn’t have picked anyone better to kick-off an event! Cass was energetic, passionate and real. My biggest takeaway from her presentation was to break the process and be different. You shouldn’t change yourself to fit within a role or company. People want someone authentic, interesting and who challenges the norm. I adored her ideas and hearing that being different is a positive when hiring people.
  • I then went to Jessica Lawlor’s breakout session about personal branding and blogging. I read Jess’ blog religiously and worked with her during our PRSSA days at Temple, so I was really pumped for her session. Jess managed to pack so much info into her session without overwhelming us. She walked through various social media sites, outlining what essentials we should focus on to help build our personal brand. I was also beyond thrilled to hear the you don’t need to have a niche blog to be successful. I like to write about a lot of topics and according to Jess, that’s a good thing, as long as you are providing useful, fresh content. Overall, it was an awesome session and now I have a ton of ideas for my social media profiles and my blog!
  • After lunch, Steve Cameron from Air Products spoke to the group about a variety of topics. Steve has been in his role for several years so it was interesting to hear his perspective on how the industry has changed. Obviously, social media is the biggest advancement for PR professionals. Steve presented a social media decision tree for both personal and business use. This visual was so helpful in articulating the questions that need to be asked when figuring out how a company can utilize social media. The personal portion of the tree provided insights on the company’s social media policy; much easier to read than several convoluted paragraphs!
  • Our final speaker was Scott Tattar from LevLane, a PR agency in Philadelphia. Scott spoke about corporate social responsibility (CSR) and how it is now an essential for companies. CSR is the bottom line and should serve as a marketing tool. I found it interesting and refreshing to hear his insights because not all companies think like that. A good CSR program is focused, so even if you are a large corporation, you shouldn’t support a million charities. It also empowers the customer (or employee) to do something rather than to just write a check. Lastly, it should be in line with the company’s mission. For example, Coca Cola should not back a cause like childhood obesity since their product is soda. Scott’s session was my favorite of the day because it was a topic not addressed frequently.
All of the PRSSA alum with the chapter president.

All of the PRSSA alum with the chapter president.

We all went and celebrated a successful event after it was over. I was so proud of my former student organization for putting on a great event where I learned so much. My day reinforced the importance of continuing to learn even as a professional. Hopefully, I’ll get to go back to next year’s TU Invitational!

London is Always a Good Idea

Have you ever wanted to just get on a plane and go, not caring where you went? That was my mindset earlier this year when my friend Lauren suggested we go to London to visit our Temple friends who were studying abroad. After some planning (I’m lucky, Lauren did everything), we were off on our London adventure earlier this month.

View from the top of the London Eye, my favorite!

View from the top of the London Eye, my favorite!

To say we were excited was an understatement. It was the first vacation we both were taking a vacation in a while and it certainly felt good to be able to afford such a trip. God bless Lauren for finding these AMAZING London passes that got us into pretty much everything: Kensington Palace, Winston Churchill War Rooms, Tower Bridge, Tower of London, Thames River Tour, Tate Modern and Shakespeare’s Globe Theater. We managed to pack just the right amount to sightseeing into our week. To top it off, we also made our way to Paris midweek!

I’m not sure I can put into words how amazing this journey was. We didn’t rush but we didn’t waste a single minute. Each day was spent exploring, wandering and seeing incredible, historical masterpieces. No picture could capture the expansiveness of Tower Bridge, the view from the London Eye or the perfect architecture of the Eiffel Tower. You have to see it to believe it!

I went into this vacation wanting to decompress, to remember how fortunate I was and to enjoy a week away with one of my best friends. Maybe it was that I needed this trip or that I vowed to have an open, carefree attitude throughout, but whatever it was, my little week-long trip taught me about..

– Silence: People on the Tube (London’s subway) don’t talk to one another, aren’t on their cell phones and in turn, the ride is pretty quiet, much different from a Manhattan subway. I find silence very uncomfortable; it makes me feel like something is wrong, so I am constantly trying to fill the silence. Instead this time, I just let it be on the Tube and while wandering around. This almost calming silence allowed me to fully absorb everything I was experiencing.

– Intention: I’ve written about being more intentional and intentional choices before. But, for some reason that idea hit me again while abroad. It struck me most at Tate Modern where there were floors of Picasso and Dali masterpieces that were 100% intentional. With every stroke, they gave meaning, political or otherwise, to each one of their works. Seeing that made me want to be more intentional with my time, thoughts, everything.

– Friendship: I mean, it’s not like I didn’t know this before but I’ve found such an amazing friend in Lauren.

The only picture of us that wasn't a selfie!

The only picture of us that wasn’t a selfie!

I couldn’t imagine taking this trip with anyone else. There was a level of appreciation we both had for this trip, which made it 100 times better. She also managed not to kill me (big plus!) and we absolutely laughed our way through London.

– Travel: Another thing I knew but hadn’t experience in a while: Travel is essential to growing, evolving your perspective and becoming all you can be. It doesn’t matter where you go, who you go with or what you do, just go. While I feel like London is always a good idea, truthfully ANY travel is always a good idea! I now want to plan several more vacations because I came home feeling so recharged, appreciative and that I had learned something.

London was never on my bucket list but I am so glad Lauren pushed the idea on me. It was an exceptional week filled with history, wandering and overall good times. Now I can’t wait for the next adventure!

What places are on your bucket list? Any recommendations for my next journey? Please please please share!

Outside Abbey Road Studio, where the Beatles recorded. So cool!

Outside Abbey Road Studio, where the Beatles recorded. So cool!

Keep Calm & Cherry On

Last night in a brutally cold, downtown Manhattan, I attend “The Temple Idea – The Making of a Movement” that discussed Temple University’s Temple Made and Cherry On marketing campaigns. The panel discussion featured Director of Marketing Angela Polec as well as my former Strategic Communication (StratComm) professor Gregg Feistman and the PRowl Public Relations firm director Kaitlyn Sutton. As both a StratComm and PRowl alumnus, I was very excited to hear about these viral marketing campaigns.

In the fall of 2012, the Temple Made campaign was launched with a kick-off event at the university. The

Just the basic details were given for the Temple Made launch event

Just the basic details were given for the Temple Made launch event

only details given were the date and time of the event. From there, Temple Made commercials had spots during the Temple versus Notre Dame football game and billboards were displayed through the region. This was Temple’s first centralized marketing campaign that gave a voice to the pride that already existed with current students and alumni. When anyone saw a Temple Made commercial, they immediately saw what the Temple type is. Temple Made is a mindset, a different breed of people who hustle harder and are self-made. Through this campaign, it became easier for anyone to see that the Temple Made type was different.

cherry onThe next step was to create a marketing campaign that was like special handshake for Temple insiders. The Cherry On campaign was born through the collaboration between PRowl Public Relations and the office of Strategic Marketing and Communication. It started by telling Temple students to wear their cherry every Friday. The phrase “Cherry On” developed from those Fridays when athletic prep rallies were held to support different teams. The campaign was organic, for the students, from the students. PRowl worked with Temple Student Government to create the Cherry On video that recently launched. My favorite part of the video: “This is not a fashion statement, it is family.” That one phrase created such an emotional connection to Temple for me. The Cherry On hashtag trended on Twitter during several athletic events, admissions has seen a rise in applicants and website traffic has increased.

So now what? After two successful marketing campaigns that reached prospective students, current students and alumni, how is Temple going to continue this momentum? The panelists explained that a lot of research needs to be conducted including benchmarking success, engaging other audiences, focus groups and surveys.  As a PRowl alumnus, I wish I would have heard about Cherry On from them rather than at a football game this past Homecoming. There is an entire alumni network out there, who can help spread this campaign. While I understand Cherry On was targeted at students, it’s now time to engage alumni and other audiences.

Last night’s event was the first step in engaging alumni to continue this Cherry On momentum. I thoroughly enjoyed hearing how the campaigns started, grew and what the plan is for the future. The campaigns were brilliant and exploded on social media. Both the Temple Made and Cherry On hashtags are seen everywhere including fliers, billboards and online. More than anything, it created a community and mindset that resonates with all of us who are Temple Made. Since we are Temple Made, we can Cherry On through any situation. It is a connection, an experience, a bond we have for life.

Are you Temple Made? Did you know about these marketing campaigns? Check out the video below then share your thoughts with me!

30 Days of Being Thankful

Happy Thanksgiving everyone! I hope you are with family and friends, enjoying good food all day long. I have my elastic pants ready to go and the parade is already on!

Throughout the month of November, I’ve seen lots of my Facebook friends post something they are thankful for each day. While admirable, I knew I could not keep up each day. So in honor of Thanksgiving, below are my 30 days of thankful, one for each day of November.

I am thankful for: 

1) the greatest group of girlfriends anyone could possibly ask for.

2) being raised to have macaroni and meatballs every Sunday while the Giants game plays in the background.

Cuddle bugs even at 9 and 10!

Cuddle bugs even at 9 and 10!

3) a nine and ten year-old who expect nothing from me and who still love cuddling.

4) my 20 year-old brother. While he can be challenging, life would not be the same without him, especially for my parents.

5) being close to the greatest city in the world and for getting to see the bright lights of Times Square almost everyday.

The most fun co-workers

The most fun co-workers

6) all of my amazing co-workers who make sure work doesn’t always feel like work, especially the two women to the right who let me be myself and make each day fun.

7) being a part of the wedding of the year and getting to see my friend so extremely happy.

Wedding of the year!

Wedding of the year!

8) the ability to travel and see so many great places.

9) Scandal, Grey’s Anatomy, Chicago Fire and Glee that allow me to escape reality for a couple of hours each week.

10) seeing sunsets in California.

11) wine and cheese.

12) my running buddy, who challenges me to push myself further and to be a better person.

The best running buddy

The best running buddy

 

 

 

 

13) job security and doing work I believe in.

14) long distance friendships that can pick up exactly where they left off.

15) being real-world ready thanks to my Temple University education.

16) my parents who love me more than anything in the world and who make me laugh so incredibly hard.

17) my previous job as a Resident Assistant; a job that taught me how to respond in an emergency and where I met so many amazing people.

18) for FaceTime, instagram and Skype..so I can see those I care about almost whenever I want.

Just two of many little cousins!

Just two of many little cousins!

19) these beautiful little girls and all my little cousins who let me be a kid whenever I want.

20) the Dunkin Donuts, Wells Fargo ATM and Duane Reed in Penn Station because I typically forget something on my commute in.

21) my large, loud, crazy and stubborn Italian family. Without them, I don’t make sense.

22) good music and dance parties.

23) club rockstar.

24) planes, trains and buses that get me where I need to be.

25) heated mattress covers

26) laughter

#TempleMade

#TempleMade

27) my guardian angels who manage to keep me safe and watch over me morning, noon and night.

28) a Thanksgiving feast that will be complete in time for the 8:30pm football game.

29) Santa Claus, Elf on the Shelf and the magic of Christmas.

30) outstanding grandparents, who spoil me and share all of our family stories with me.

Truer words have never been spoken

Truer words have never been spoken

Reflections: 365 Days Later

gradHappy 100th blog post to me! I can’t believe this is my 100th post OR that I graduated college a little over a year ago. As I walked through Manhattan yesterday, I saw crowds of new alumni, taking pictures and waving their tassels in the air. I was instantly taken back to my graduation only one short year ago. Two of my friends and fellow bloggers already revisited their graduations through detailed and touching blog posts. Lauren gave a recap of her last year that did in fact bring me to tears while Jess provided solid advice for recent graduates. Their posts have inspired me to reflect on my last 365 days instead of crying about them.

Within the last year, I’ve divided my life into four major areas, listed below, in order of their current importance. While I strive for balance, I recognize that life will never be perfectly balanced; there will always be competing priorities. Here is my synopsis of the last year and the lessons I’ve learned within each of the following areas:

  • Career: Perhaps the most important part of your postgraduate life, my career still doesn’t seem steve martinreal most days. I am not in the industry I studied in school nor do I get to write as often as I expected. However, I am learning more each day while enjoying new projects, like building social media sites, something I never thought I could do. I also work with amazing people who challenge me, respect me and help me better myself. In reality, there is no such thing as the perfect job. You must be passionate about what you do but it’s ok to admit if your passions have changed. Don’t be afraid to ask for help.
  • Personal: This is probably the hardest area of my life and where the most change has occurred. My family faced some challenges in the last year, battles that weren’t mine to fight. I’ve seen a new side to family members I thought I knew best. My family doesn’t feel as close as it once was and that’s hard for me to accept. BUT, I also have the extended family known as my friends, who have been the best support system. My friends are always there if I need them, but physically seeing each other and coordinating schedules can be, at times, a nightmare. I am SO proud of my friends, their own accomplishments and our ability to make it work. Truth be told though, I miss the close proximity a lot. I’ve also learned to let go of relationships that aren’t healthy anymore. People should add value to your life not continuously stress you out.
  • Self: The last year has been a journey of self-discovery and soul-searching. I know that sounds like a giant cliché but it’s true. I’ve figured out a lot about myself: my interests, my dislikes, how to manage my emotions as well as my relationships. The biggest lesson? I can change my path if I want to (or need to) as long as I am constantly bettering myself. I’m also trying to push myself outside of my comfort zone more. Example #1: Running a 5K in July.

be-in-love-with-your-life-every-minute-of-it

  • Community: In college, there were so many opportunities to give back to the community. In the last year, I haven’t volunteered or mentored as much as I would like to. I’ve always enjoyed mentoring younger people and would love to find a program close by to do that. My goal for the next year is to volunteer at least once a month.

Overall, I’d say it’s been a great first year in the real world. There were (and will always be) moments of uncertainty, doubt, fear and resentment. You can’t prevent these types of moments, though I’ve tried. I can’t go back to college no matter how many times I cry about it. Embracing this monumental change still challenges me.

For the first time in a while, I am extremely proud of myself for taking chances, being honest with myself and others and living my life for me. It’s been a year of change and adjustment but it’s also been the most trilling ride of my life.

Calling All College Seniors!

Colleges around the country officially ended their semesters this week. My alma mater, Temple University, finished classes for the spring 2013 semester on Monday. Most students are now locked in the library preparing for finals. For college seniors, this is both an exciting and terrifying time.

temple graduationIt feels like yesterday that I graduated from Temple University. It will be officially a year on Friday and don’t worry, there will be a reflections blog post all about that. This post is dedicated to college seniors who have graduation quickly creeping up on them. The week(s) before graduation were the best and most stressful time of my life. I wish someone would have given me a few pointers beforehand. So college seniors, here’s my advice for your final days as a student.

DON’T: 

1. Slack Off:  You will absolutely regret not studying for that last final. If you worked hard in the class all year, blowing the final will cause all that hard work to go to waste. Finish strong so you’re proud of all of your accomplishments, including the last semester.

2. Burn Bridges: While you might not like all your professors, some will be very helpful during college and beyond. Foster those relationships with professors, colleagues and other professionals during college and continue them after you graduate. Talk with these people and get their contact information so you can keep in touch. I’ve done this with multiple people from college. They have proven to be good sounding boards and helped me land my first job.

DO: 

1. Plan Ahead: You should probably start applying for jobs over spring break. If you didn’t, that’s not a problem but you should get on that. Attend professional networking events and hold informational interviews during your final semester. It is okay to graduate without a job (most of us do!) but be as proactive as possible during your senior year.

2. Enjoy it: The month and week before I graduated was the best time of my life. My friends and I

One of our awesome Rockstar caps. Photo credit my friend Lauren

My two best friends and I made Rockstar caps for graduation. Note the “L.A.N.” at the bottom! Photo credit to Lauren.

worked hard but also remembered to enjoy our final days as undergraduates. Go to all the senior events on campus, celebrate every milestone and make your graduation about you. It’s true there are people who helped you: your parents, relatives, friends and professors. But, at the end of the day, it is about YOU and your college career. Embrace it and enjoy every single moment!

I hope these tips will guide all college seniors through their final days. It is scary but don’t forget to see the big picture. Congratulations! You made it through all four years! Now your life really begins!

Of Undisputed Origin

Life Advice from Brilliant Minds

Filter, Please!

Confessions, Ramblings of a Blunt Chick

ChickpeaCards

Handcrafted custom made paper goods

Chit Chat Tracker

Keeping You In Touch, One Story At A Time!

Pint-sized Girl in the Big World

Daily musings from across the pond

Kerry Patricia Creations

Film. Photography. Life.

Unwritten

Fashion & Lifestyle Destination For Millennials

The Official Blog of PPRA

Inspiring Excellence in Public Relations

today was meaningful

a collection of thoughts, life lessons, and days full of meaning.

United We Eat

all for the love of food

Temple PRSSA

The Temple University Chapter of the Public Relations Student Society of America

Jade & The City

Dreaming & scheming my way through the city

Social is a Lifestyle

Love what you do. Do what you love.

Michael Cavacini

An award-winning arts and culture blog.

PRactical Politics

A place to share my opinions and thoughts about all things public relations & politics. Look out for the occasional travel post as well!

One Guy's Journey

A place to talk about life, career, and everything in between...

Bake Sales and Boot Camp

Surviving one cupcake at a time!

Confessions of a PR Graduate

Documenting my post-grad journey