From March 8-17, the South by Southwest Festival is taking place in Austin, Texas. The conference covers a multitude of topics ranging from emerging technology to original films. Attendees are sure to have a wide variety of interests but I’d assume most would utilize social media to share their experiences. Apparently, Doritos thought so too.
In honor of this year’s festival, Doritos created the #BoldStage that allows attendees to control different aspects of the show. The 6’2 venting machine-styled stage displays people’s tweets when they use the #BoldStage. What’s even more awesome is that by using the same hashtag, attendees can choose an opening act, their playlist and the special effects to be featured during the performance. The Mass Relevance Platform built into the stages reports how many tweets occur per minute based on the hashtag and other keywords. People’s pictures from Twitter or Instagram can be sent to the jumbo stage by using #BoldStage too. As an avid concert goer and social media user, this is a dream come true!
Doritos #BoldStage combines all positive aspects of social media. The tweets are shown in real-time and could potentially be responded to. Doritos and SXSW could gain up-to-date feedback about the performers and the show, among other things. Since people’s tweets are shown on the mega-stage, others can see the handles of attendees who might have similar tastes in music. Online connections could then be made. Most importantly, it benefits the customer (aka people attending the Festival). It engages people, excites them and has them energized about the show and the Festival. It is an original idea that embodies the purpose of social media: to engage users.
Another genius part of this idea is that Doritos is launching its new global campaign “For the Bold” on the stage. Not only do the stage name and campaign name match (yay branding!) but people will more than likely remember the ad because it was featured on an awesome, interactive stage.
Check out the infographic below to fully understand Doritos #BoldStage powered by tweets!
Image courtesy of Mashable.com
Tagged: Bold Stage, Branding, Doritos, Engagement, Hashtag, Instagram, Interactive, Music, South by Southwest, SXSW, Twitter
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